Are you aware of how your customer group within your brand is going online?
When you create text for your site, there are some simple tips. Before you start writing, you want to keep a close eye on what your visitors are interested in. There are 3 basic questions to ask.
Do they want to buy
Do they want to do
Do they want to know
Your text should answer these questions. Therefore, you need to identify words, search phrases and related Keywords. How can you do a simple keyword analysis? A tool is Google itself.
If you have activated Search Console, you will find many search phrases there and even if you have an AdWord account and an Analytics account all connected.
If none of the above is enabled yet and linked to your site, you can easily use the browser in 2 ways.
Directly where you search when you google and in google trends . When you enter one of your keywords.
Say you need an SEO agency and you are looking for an SEO consultant. While you're writing, a popup menu pops up with popular phrases, as suggested by Google. There are also related phrases in the bottom that are often used by people when they search information.
This is perfect to bake into your text. Here you can choose if you want to write a longer text and bake all the info on a page or to create multiple pages with a little shorter text based on the different phrases.
In Google Trends, you can compare different words and phrases as well as bends on words and see what's most popular. Here you can set the year back to which you want to check. Where in the world. Individual countries, etc. Here you also see related phrases and words that are popular.
Back in these different suggestions in your text, Google can easily capture your site because you have increased relevancy as well as quality of your content. Give added value to your visitors.