Main keywords for your business, you definitely want a good position. If you suddenly lose its position, you want to know why. This may be due to one or more reasons. It is important to find the different reasons so that you can restore and take back your original position and maybe even get a better place. Here is a small case description on a small example, including tips on some aspects that may adversely affect positions.
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The position of the word starts to jump. What has happened? What to do? Suddenly, Search Console and other tools do not feel reliable at all. You see clearly in their tools when everything begins and when the important word drops completely.
Questions to Ask, Have Many Words Started Jump or Few? Updating info on the site? Google update? mutual competition with new, created page? Google is simply confused in some way ...
Here we see that even a competitor has suffered. Based on the date when it started to swallow, I think the Google Update Fred.
A new blog page with an entry linked to the site, which has instead begun to rank as landing page for the keyword and competing with the real landing page. The landing page has also been updated and received a new title and meta description in the same way.
At least three factors of influence.
The word jumped every few days throughout the month between position 1 -65. Easy to forget is that Search Console shows average cuts. First cut nationally. Then the cut for the date chosen.
In addition, Search Console is always 2 days after. Of course, the day position does not fit when you look at what Search Console reports. If you then look at the matched day by day and see strong position jump, you can suspect mutual competition on which page of the site to be considered landing page for the chosen word / search phrase.
First and foremost, you need to review titles and evaluate page and content as compared to competitors. Then also the link structure if it changed in a way and hopes to get back its visibility. Review the page before and before and test until you see the result you want.
SEO is simply many times detective work combined with cohesive measure patience and endurance!
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